Managing difficult conversations fred kofman biography

Today’s Tuesday Reading focuses on managing difficult conversations. Most likely each of us will have at least one difficult conversation today. We’ve all had difficult conversations that have gone badly and we instinctly fear that the one on the horizon will do so as well.

Today’s reading is actually a video produced by Fred Kofman.

Fred kofman conscious business

He is Professor of Leadership at the Universidad Francisco Marroquin in Guatemala City, Guatemala and author of the book Conscious Business. [A Discussion Guide associated with the video may be found here.]

In the video, Prof.

Kofman argues that being confident in having a difficult conversation comes from knowledge that you can manage the conversation’s process. The key objective is to keep the conversation from spiraling into some form of you and your conversation partner repeating “I’m right and you’re wrong” back and forth to each other.

He notes that to avoid this you need to begin preparing for the conve